We often use the word "seven-year itch" to describe a couple suffering from a bottleneck or trust crisis in their marriage. In fact, maybe time is also a good touchstone, which allows you to re-examine yourself and the future opportunities in enough time! Do you know Apple's six-year emotional entanglement with mobile? Perhaps mutual benefit and win-win results can open a new wave of revolution!
1. The negotiations between China Mobile and apple began in 2008, and the two sides made substantive progress, namely Xi Guohua's visit to apple in 2012 and cook's visit to China in 2013.
2. After finalizing the cooperation plan, China Mobile and apple conducted a lot of network tests for the launch of China Mobile iPhone.
3. The sale of iPhone by China Mobile will certainly bring some pressure on China Unicom and China Telecom, but it's hard to say whether it can reverse the decline of 3G era. The interest community behind six-year love
On the morning of January 15, CEO cook of apple and chairman Xi Guohua of China Mobile publicly accepted several media interviews and answered many questions about the details of cooperation between apple and China Mobile.
Mobile Apple's six-year long-distance love has finally come true
Since the first generation of iPhone came out in 2007, China Mobile has focused on this revolutionary product, and started substantive cooperation negotiations with apple in China.
In the next six years, Wang Jianzhou, former chairman of China Mobile, Xi Guohua, current chairman of China Mobile and Li Yue, President of China Mobile, met directly with apple founder Steve Jobs and Apple CEO Tim bull cook eight or nine times. However, it is hard to count the conversations between the negotiation groups of the two sides, even the telephone conference. However, for various reasons, the two sides have been unable to reach an agreement.
It is understood that the negotiation between China Mobile and apple started in 2008, and the two sides made substantive progress when Xi Guohua visited Apple headquarters in autumn 2012 and cook visited China in January 2013.
Xi Guohua recalled, 'because I joined China Mobile in 2011, one of the problems I encountered at that time was whether to continue to promote the cooperation with apple. After discussion, we thought that the cooperation between China Mobile and apple is a win-win situation, which is conducive to the development of China Mobile from the perspective of China Mobile itself. Moreover, we have noticed that although apple did not develop TD, which was TD-SCDMA mobile phone at that time, a large number of Apple users are still staying on China Mobile's Internet, which shows their feelings for China Mobile. '
"This gives China Mobile a lot of confidence. On the one hand, users love China Mobile's network and are Apple fans. Based on this understanding, it is absolutely necessary for us to actively promote the cooperation between China Mobile and apple. So in October 2012, I visited Apple headquarters and held talks with cook, which strengthened the determination and desire of both sides to push forward this cooperation substantially. 'said Xi Guohua.
Xi Guohua said: 'in fact, I did two things during my visit to the United States, one was to have a further agreement with apple, and the other was that we were concerned that we must provide corresponding TD-LTE chips to cooperate with apple. '
Cook also said: 'I have always been very' optimistic 'about the cooperation with China Mobile. After a meeting with Xi Guohua in the autumn of 2012, I knew that the cooperation between the two sides was only a' time issue '. "He said, because it was known at that time that Apple's next generation iPhone products will support TD-LTE network, and China Mobile will also start to provide TD-LTE network. After that, the teams of both sides held numerous meetings and implemented many details.
'after the autumn meeting in 2012, in January 2013, I met with Chairman Xi Guohua again, and at that time basically determined the cooperation with China Mobile. "Cook said that after that, the two sides began to solve some details.
Xi Guohua later said: 'although there were many problems in the subsequent negotiation process, including business level and technical level, they were all well communicated and resolved in the end. Xi Guohua said that the negotiation between China Mobile and apple is like a love affair. It's normal to quarrel when we are in love. The key is that we solved these problems together in the end. '
Cook added: 'we are honored to work with such a great company as China Mobile.'.