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Are you ready for the nine things that Apple's new product launch will focus on?

The entrance of Apple's new iPhone conference hall, located in Cupertino, California, on September 10, has put up a brand-new banner for the upcoming media event. Here are foreign media iGeneration.fr In the photos taken, we can see that the banners (including the vertical long banner) still display the color circle pattern, which is similar to the previous Apple hair The design on the media invitation letter is the same. Apple promised in the invitation letter that 'this day is bound to be a brilliant day'.

so what are the nine things you should pay attention to in Apple's press conference? Someone has already made a list for you. Let's take a look at it!

Apple has invited global media to the company's new product launch on Tuesday, Sept. 10. Almost everyone has a point of view about the upcoming product. Obviously, this conference will push Apple forward in the mobile market in the next 12 months. The following are nine points that I think we need to pay attention to in this press conference.

First, the iPhone to be launched on Tuesday will use the combination of the number 5 and the letters s and C.

The market is generally expected to launch two new iPhones, 5S and 5C. 5S is expected to be an iterative version of the existing iPhone 5. Given that most iPhone 4S users are nearing the end of their two-year contract period, the 5S launch is just about the time to get their users to sign up again and stay in the apple ecosystem. At the same time, what functions 5S will have to maintain the maximum freshness of Apple's products relative to handheld devices such as Samsung Galaxy S4 is also worthy of attention.

Second, the 5C price at the conference will be different from the in store price.

I expect that the pricing of the iPhone 5C may be very high relative to what it represents. A low-cost version of the iPhone could open up a new market for apple, but it would also deviate from the company's previous strategy. I expect that the price of naked machine without binding contract will be quite close to the price of other iPhone products in the range, especially the old iPhone 5. The key is the subsidy price of each network operator, but it is unlikely to be announced at the apple conference.

Third, the casings for the young market are colorful.

It is said that the color of the low-cost iPhone (maybe Apple 5C) shell is very rich, and the market speculates that it may be black (or blue gray), white, red (or pink), yellow, green, blue, which is the color Nokia has allocated for its fashionable mobile phones. So, if you want to be different, purple might be a good choice, just as the purple iPod Nano stands out from the apple MP3 player.

Fourth, C may not mean cheap.

Apple is in talks with China Mobile, one of the world's largest wireless carriers. The iPhone 5C looks set to land on China Mobile at some point, negotiations are ongoing, and perhaps the contract was not signed in time for Tuesday's launch. So the letter C may also represent China, not cheap.

Fifth, not all products need cellular radio.

Don't ignore the iPod line. From the perspective of consumer electronics, such products may not be attractive, but they are very suitable for attracting new users into the apple ecosystem. IPod touch can update the hard disk to keep the device associated with the iPhone 5S. More likely, however, with IOS 7, the iPod could be sold as a 'new product' for another year, and the price could be lowered below the iPhone 5C valuation.

Sixth, a new star returns to the apple stage.

Previously, Connie Guglielmo mentioned this in Forbes. Craig federighi, Apple's senior vice president of software engineering, attended the apple world wide Developers Conference (WWDC) earlier this year for much more time than other Apple executives, which shows how prominent the senior vice president is. Fedridge returned to apple in April 2009, and it was Tim Cook's promotion that made him the focus.

Seventh, deal with Google TV stick chromecast.

Multimedia TV sticks have always been a "little monster" in Apple's product lineup. Since its launch in September 2006, the product has pushed apple into the TV and set-top box markets. So far, Apple has repeatedly improved the software iteratively and improved the hardware three times. Of course, Google's chromecast is also available, but Apple's seven-year accumulation of consumer data is very valuable. Apple may launch an 'Apple TV' software update, which will also be good news for consumers.

Eighth, there was no response to the Samsung smart watch Galaxy gear.

Whether Apple announces Iwatch at the conference or not, the product will be a news point. Unlike the iPhone's many exposures, there is very little news about Iwatch. Before that, Samsung's Galaxy gear didn't make a breakthrough in hardware or software, just trying its best to put the current components together. Unless Apple has made a major technological breakthrough, Iwatch will not be different from galaxy gear in terms of function. Moreover, from the historical track in the past, Apple will not announce to enter the new market until it is sure to achieve significant improvement, so I do not expect to see Apple watch equipment at this conference.

Ninth, is there any omission?

Products not mentioned above are equally important. Apple is expected to launch a range of products by the end of the year, including the announced MacPro, as well as the iPad and ipad Mini lineup product updates that many are looking forward to. I expect apple to focus only on the iPhone and iPod families at Tuesday's conference, and occupy the rest of the week's news cycle, while the product's launch date is likely to be close to the end of this month. Then repeat the process for the October iPad launch, as apple did last year, and apple has been on the news headlines, obviously the company's PR model will not change this year. For Apple fans, they are full of curiosity and longing for the coming New Apple products. The answer will be announced soon. Stay calm!