Microsoft recently announced the establishment of a strategic partnership with best buy. In the future, it will rely on the best buy store network to open 500 windows retail stores in the United States and over 100 windows retail stores in Canada. Microsoft may improve the market share of windows products by this way.
The windows retail store will be named windows store with the same name as Microsoft's windows store. Windows retail stores will not only sell windows products on the shelves, but also office, Xbox, etc. According to Microsoft blog, windows retail stores range from 1500 square feet to 2200 square feet. Each retail store will open an innovation area to display the latest Windows devices, including ultrabooks, detachable laptops, etc., as well as a special area to display surface products.
Since Windows 8 came into the market, there has been no big breakthrough in market share. Microsoft urgently needs to solve the dilemma that Windows 8 is facing. Perhaps, the establishment of physical stores, will be a good choice!