Recently, wechat 5.0 beta has been exposed. This version of wechat will pack and integrate the public account into a unified folder to re organize the main information flow. The scan function will also support street view, cover and other recognition methods, and enhance the application scenarios of this input method. Analysts said that this will strengthen the competitiveness of wechat in the field of o2o!
Netizens who have experienced wechat 5.0 beta have given the following three experience summaries:
1. Package and integrate public account
Wechat's adjustment to the public account model is expected, and various parties have made many suggestions on the current model before. In the wechat 5.0 beta version exposed this time, the public account will be unified into the two folders of enterprise number and subscription number, and will no longer be reproduced in the information flow of wechat main interface. This division also reveals some thoughts of subsequent commercialization.
This adjustment means that the exposure rate of WeChat official account will be reduced in front of users. The official account will be arranged in a chronological order.
Previously, Zeng Ming, director of wechat products, said that the biggest problem faced by wechat public accounts is information flooding, saying that wechat public accounts are not marketing platforms and must reflect certain value. In the plan of wechat, in addition to information release, the public account will also have user management, CRM (user relationship management) and other functions.
2. Enhance the function of scanning
Another improvement is that wechat 5.0 beta is trying to strengthen the coverage of scanning, shaking and other input methods. Among them, barcode, cover, street view, translation and other scanning functions are supported.
For example, the cover scan can obtain the evaluation information of corresponding books or CDs, even the purchase addresses from jd.com and dangdang.com. Translation functions need not be explained too much. The streetscape function will automatically identify the user's geographical location and display all streetscape data here. In fact, this o2o mode has been tried in mobile clients by domestic peers before.
In the shake one function, video function is added. Similar to the previous functions, when users watch videos on other platforms, with the help of plug-ins, they can only shake their mobile phones to display the videos on the wechat interface.
3. Improve user experience
In addition to the above two major function upgrades, wechat has also made some fine-tuning at the user experience level. For example, where wechat group chat, public account folder and other information are easily overloaded, the specific amount of unread information will no longer be displayed, only the red dot will prompt the updated content, so as to reduce the reading pressure caused by the amount of information on users.
Wechat has been updated frequently for some time, but there has been no major action. Although the test version of wechat 5.0 has come out, I don't know when the official version will be released. Xiaobian will see!