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Apple WWDC conference will release irio music service to join in the IAD advertisement to provide fr

About the WWDC developers conference that Apple will hold on June 10, the latest news said that Apple will release the music streaming service iRadio on the day of the conference, which is said to be free for users, but the service will add Apple's IAD ads.

According to the latest information released by people familiar with the matter, Apple will add advertising content to the service. At present, the company has reached cooperation intention with some large advertisers, but has not yet launched action on the sale of advertising services.

Apple's irio service is expected to adopt an advertising model similar to Pandora's music online service, that is, to provide information in Apple's IAD mobile advertising network in a banner way at the top of the broadcast content.

The Iridio advertising sales service is expected to open later this year, and its content will also contain advertising information currently available in IAD.

Apple is the latest company to join the mobile online music broadcasting service market, and technology giants such as Amazon and Facebook are also considering entering the field, according to people familiar with the matter.

Online music playing service of mobile platform is considered as a key product to improve and maintain user loyalty. About 48% of smartphone users will play songs through their devices, so this is also the fourth largest area after the social network, games and news.

Retaining users is the key to Apple's future, as more of its revenue comes from selling hardware products rather than digital content, such as music or TV shows.

Apple's irio music service is expected to be free to all users because of its advertising content. Compared with competitors Google and spotify, the latter two adopt the mode of charging subscription fee at a price.