In the early morning of April 17, Beijing time, Horace dediu, an analyst at asymco, a market research firm, who was once hailed as the 'King of Apple analysts' by Fortune magazine, released a report on Tuesday that Apple occupies a dominant position in the global PC market by the standard of economic value.
Dediu pointed out that everyone who tracks the PC industry knows that in terms of global PC sales, Apple's MAC is far behind its Windows PC competitors, such as HP, Dell and Lenovo; however, in terms of economic value, Apple's MAC occupies a dominant position. According to dediu, Apple's share of the global PC market is only 5% in terms of sales volume, but as high as 45% in terms of profit.
Dediu said: 'the real problem for PC manufacturers is not that their profit margins are too low. In fact, their profit margins have not been high in the past decades. Instead, the high sales volume that can & lsquo; compensate & quot; for low profit margins is disappearing.
Apple Mac has not been able to avoid the decline of sales, but through its devices and satisfactory content and services, the company has brought itself a growth position. "The question is, what can other manufacturers do? It seems that the only thing they can do is rely on Microsoft to bring them the right strategy, which undoubtedly sounds like a high-risk approach. '