On the afternoon of March 22, Beijing time, baidu insiders and PPS officials both denied iqiyi's acquisition of PPS through Baidu. However, according to people familiar with the matter, they have been in contact with each other in terms of merger and acquisition.
The merger of Youku and Tudou has set off a big screen of video website integration. Last year, people in the video industry generally expected the whole video industry to have a large-scale integration this year, while IPTV pptv and PPS often fell into rumors of being acquired. Industry insiders revealed that PPS has had contact with many video websites, including iqiyi. It is reported today that the transaction has been completed, and iqiyi completed the acquisition with us $350 million through Baidu.
Analysts believe that iqiyi, which mainly purchases copyrights and self-made programs, complements PPS with the concept of IPTV. It will not be surprising if the two sides reach a deal. However, it is difficult to say whether the two sides can achieve 1 + 1 greater than 2.