In the early morning of March 20, Beijing time, NPD reported on Monday that American families now have more than 500 million devices connected to the Internet, with an average of 5.7 devices per family. NPD data also shows that the number of smartphones and tablets owned by Internet access households in the United States has increased by 9 million and 18 million respectively in the past three months. Apple and Samsung remain the most popular smartphone brands in the US, while the tablet market continues to be dominated by apple.
NPD surveyed more than 4000 adults aged 18 and above in the United States. The so-called Internet access devices refer to devices that can run software, such as computers, tablet computers, smart phones, HDTVs, Blu ray DVD players, video game machines and streaming media set-top boxes. According to the report, in the first quarter of 2013, the penetration rate of PC in Internet access households in the United States reached 93%, which was not much changed compared with the fourth quarter of 2012. In contrast, the growth in the number of mobile devices has pushed the size of the U.S. Internet access device market to a new milestone: the penetration rate of smart phones has increased from 52% in the fourth quarter of last year to 57%, and the penetration rate of tablet computers has increased from 35% to 53%.
Despite the rapid development of smart phones and tablets, PC is still the most widely used Internet access device in Internet access homes in the United States. This trend is unlikely to change in the short term, but for the first time, consumers have more smartphones and tablets than PCs. '