In the early morning of March 12, Beijing time, Google officially plans to open top-level domain names such as. App,. Blog,. Cloud and. Search to the outside world.
This will enable Google to enter the coveted domain name registration business market. According to ICANN data, Google applied for 101 of the 1900 GTLD domain names provided, including. Google,. Chrome,. Gmail,. Google and. YouTube. Ben fried, Google's chief information officer, said in a letter to ICANN on Thursday that such domain name applications should be allowed to continue. Google believes that free domain name application is very important for opening up the domain name space and cultivating innovation in the stagnant market. In addition, Google may open its GTLD domain name for free. Although Google can't directly profit from it, the consequence is that the number of websites will increase, and these new websites may see Google's advertisements or use Google's applications, thus opening up a larger market.