Microsoft recently released a number of different versions of office software. However, as one of the important PC products, Microsoft seems to deliberately avoid the release of office 2013, focusing on the concept of 'device + service'. In this regard, some experts pointed out that in the strategic choice of mobile terminals and PC terminals, office products are in an embarrassing situation of cannibalism.
Deliberately weaken office 2013
Microsoft recently released the advanced home version of office 365 in Beijing, which is regarded as a milestone in the transformation of Microsoft to a 'device + service' company. The Chinese version costs 499 yuan per year, and each license can activate 5 computers.
It is reported that this version of office can provide services for users on different platforms with SkyDrive. He Lefu, senior vice president of Microsoft, chairman and CEO of Greater China, said that China's PC sales and smartphone sales ranked first in the world, and China also has the largest number of WiFi home users. In this multi device and Internet environment, Microsoft firmly believes that the new office can help Chinese consumers span different devices, keep in touch with people they care about, and get the information they need at any time.
Compared with the stand-alone version of office software, office 365 advanced home version will provide online services with the help of SkyDrive; at the same time, this product will change Microsoft's traditional three-year release cycle and be updated at any time.
Along with the release of office 365 advanced home edition, Microsoft also released the latest version of the traditional office suite office 2013, including office 2013 home and student edition and office 2013 Small Business Edition. It's worth noting that Microsoft has only introduced the release of office 2013 once, and the core content of the press conference is all around office 365.
To avoid embarrassing topics
As a heavyweight product of Microsoft's PC end, office may be experiencing the embarrassment in the era of mobile Internet. Not long ago, an analyst commented that if Microsoft launched a full version of office software that can be used on Apple's iPad, it could earn an additional $2.5 billion. However, this statement was immediately refuted, and other analysts said it was not wise. If Microsoft really launched the iPad version of office software, it would dig its own grave.
Foreign analyst Onora amobi said that although the price and function of office have been criticized by consumers, its absolute advantage in the field of productivity software has never been passively shaken. In the past 20 years, the popularity of office software makes it difficult for enterprise users to give up Microsoft's windows operating system and switch to other operating systems.
Today, Microsoft's competitors apple and Google are sparing no effort to define the future direction of mobile computing, including attracting consumers and enterprises to use their smartphones and tablets. When enterprise users begin to consider which manufacturer's mobile phones and tablets to deploy, office software will inevitably become one of the important factors they need to consider.
The price of Microsoft's surface Pro tablet is on the high side, its maturity is not good, and its available applications are not as many as those of its competitors. The iPad and iPhone already have millions of users, and the byod era has arrived. To put it simply, Microsoft's sharing of office software with other platforms is really harmful but not beneficial. If Microsoft provides office software to its competitors, it will be equivalent to destroying the future of all its mobile business with just over two billion dollars.
Apple style endgame is inevitable
With the rise of tablet computers and smart phones, the PC market has begun to shrink, and the first two platforms are now dominated by apple and Google. Microsoft is trying to expand this market with Windows Phone and surface tablet, but if it fails, it may affect the growth of office business because of this exclusive mode.
Some experts point out that the situation of Microsoft today is similar to that of Apple five years ago. At that time, apple already had iPods and Macs, but the growth of iPhones and iPads would eat into both businesses. Tim & middot; cook, Apple's CEO, has a very clear view: 'if we don't, others will. 'today, cook is not worried about the cannibalism between products, but Microsoft CEO Steve Ballmer seems to be less confident.
'windows has a huge PC market, and the problem of cannibalism in this market is much bigger than MAC or iPad. I think that if a company starts to take self cannibalism as the primary consideration of product development, it means the beginning of the end. 'said cook.
To make matters worse, the competition facing office is becoming more and more urgent. Nowadays, there are many emerging office software have realized cross platform use. Microsoft's delay in introducing office into the mobile platform may be the biggest headache for Ballmer.